Tauck, a very long-established, escorted tour operator in the US but a little-known player in the UK market, wanted to build the profile of its luxury European river cruises in the UK, in both consumer and travel trade media.

Over a period of 18 months, Tauck moved from being little known in the UK to a brand regularly featured in British print and online media, including regular mentions in The Times, Telegraph, Daily Mail and travel magazines, both trade and consumer. Over 450 on-line news mentions secured by Tarsh achieved a total audience reach of 80 million and an equivalent advertising value of £3.6 million.

For a coverage presentation, please contact us and we will send it to you.

Steven Spivak, VP, Global Sales, speaking at TravMedia Event

Heather Loat reviews Tauck's all inclusive Rhine and Moselle cruise

Kenya and Tanzania safari review by Gulf News
Kenya and Tanzania safari review by Gulf News