The European Tour Operators Association (ETOA)
Since 2004, Tarsh has been retained to provide strategic consultancy to ETOA’s Executive Director. In that period, media exposure in various well-known publications, such as The Daily Telegraph, and TV channels, worth many millions of pounds in ‘advertising value equivalent’ has been achieved. Media partnerships worth over £100,000/year have been set up for ETOA’s events.
Meetings with top politicians have been arranged, changes to EU VAT legislation that could have destroyed 5,000 UK jobs have been blocked and the myth that the Olympic Games benefits domestic tourism has been exploded.