David Tarsh explains the Forces Pension Society's victory in the securing a widow's pension for life.
Over an 18-months period, Tarsh secured over 450 on-line news mentions; achieved a total audience reach of 80 million and an equivalent advertising value of £3.6 million for Tauck. To view a selection of the best clippings, please go to case studies and click on the Tauck site.
World Travel & Tourism Council (WTTC)
Tarsh conceived and built a unique media partnership programme for WTTC which has enabled it to run an annual multi-million-dollar advertising campaign virtually free of charge for over a decade. Current value is over $5m/year with BBC, FT, Time & Fortune, Washington Post and others.