Meet the team

holily David Tarsh   
Managing Director


David has advised and assisted more than 60 blue chip companies in many sectors of the economy, including BT, Compaq, Disney, ExxonMobil, GSK, HSBC, IBM, Microsoft, Nokia, OctopusTravel, PwC, The Stock Exchange, Volkswagen, the World Travel & Tourism Council and five departments of the British Government. He has been responsible for numerous campaigns that have spanned the whole marketing mix and has won more than a dozen Gold awards for effectiveness and creativity. In 2006, he was named Sales & Marketing Interim Manager of the Year for his work with The World Travel & Tourism Council.

He has over 30 years business experience that includes client facing roles at several leading marketing services companies: Saatchi & Saatchi (advertising), Valin Pollen (financial and corporate PR), Maritz Ltd (motivation and loyalty) and HP:ICM (live communications). During the period he was Sales & Marketing Director of HP:ICM (1997- 2000), the company won a Queen’s Award for Enterprise, on account of its strong business performance, doubling sales and exports over a 3-year period.

David is also known in the Business Communications industry as a speaker at conferences and as an Awards Judge.

He has a Cambridge Law degree, an INSEAD MBA and a Diploma from the Academy of Executive Coaching.

“David is a pleasure to work with. He is very discreet, very professional and can deal with sensitive issues in a calm and confidential manner. His support is very valuable to managers who are often isolated in not being able to share their concerns with other colleagues. I would highly recommend David’s skills…” Managing Director, Global Travel Company

Anja has ten years' experience in media and communications and has worked extensively with David on numerous assignments for the World Travel & Tourism Council (WTTC) and one for the tourism minister of Tanzania. She was also the Account Manager on Tarsh Consulting's assignment for the US luxury tour operator Tauck.

Anja has ran media operations for several high-level Summit meetings and other global events. She has also managed media partner relationships with global brands including BBC, CNBC, FT and USA Today.

At WTTC, Anja has also managed the Tourism for Tomorrow Awards, known as the gold standard of recognition in sustainable tourism.

hourly  Paul Baldwin


Paul worked as a professional journalist and photographer for over a decade, covering a myriad of subjects for a wide diversity of print, online and broadcast outlets.  During that time he has also edited two publications, presented on TV and radio (in English & German) and interviewed some of the biggest names in sport, politics and entertainment.

Since entering the world of PR, Paul has routinely exceeded his clients’ expectations.  His innovative and effective campaigns have, without exception, led to an increase in sales and brand awareness through coverage in national press, on national radio & TV, in regional media and online consumer and trade outlets.

Paul’s media training credentials are impressive, having designed and delivered courses to high-ranking military personnel who have had to face the media under extremely challenging circumstances.

Nyzhn’ohirs’kyy Tim Friend


Tim Friend has been a journalist for many years. He worked as a reporter on newspapers in Britain, writing news and features, before moving to broadcasting on radio and television. He has previously been on the staff at the BBC, ITN and Sky News, covering major stories around the world.

Tim knows how the media works from the inside and has advised leading companies and public bodies on PR and media training.

Sophie Luis


Sophie Luis has over thirteen years PR experience and specialises in luxury, lifestyle fashion and travel PR. She has represented major international brands and has built up numerous enduring media relationships. Sophie has worked on high profile celebrity events including London Fashion Week, the BAFTAs and numerous film premieres.

Over the years Sophie has gained her clients coverage in national newspapers, top glossy magazines and television shows. She has also ‘placed product’ on numerous A List celebrities.