Tarsh is retained as a strategic communications adviser. Activity has included the successful implementation of an internal campaign around rebranding and establishing new corporate values; moderating the company’s strategy conference and helping the company and its top executives raise profile.
High levels of media coverage have been achieved in e.g. the Evening Standard, The Independent, The Daily Mail and The Daily Telegraph, The Times. This also includes TV interviews with global broadcasters when Tarsh recommended using JacTravel’s hotel booking data as a model for what was happening in the hotel market in major cities during newsworthy events such as the Olympics and terror attacks.