Russians rush to APAC
Arrivals up 54.5%
Total international arrivals in the APAC region were up 3.8%, May 2018 to April 2019. However, Russia’s 54.5% increase meant Europe was the top growing origin continent, up 6.3%.
The extent of Russia’s sharply renewed enthusiasm for APAC is revealed by reviewing historical figures. The volume of arrivals rocketed towards the end of last summer, according to ForwardKeys’ data.
The two APAC countries showing the most impressive growth in Russian visitors are Thailand and India.
Growth in Russian leisure travellers (up 62.8%) dramatically outstripped business travel (up 27.5%) and they’re staying for 16 nights on average. In line with general trends towards shorter lead times, the Russians are booking fewer days in advance, 65.8 days, down from 78.1 days.
Direct flights from Russia to Asia-Pacific more than doubled as airlines increased their seat capacity substantially. Overall seat capacity was up 37.6%, with the highlights being a 124.8% increase in seats to Thailand and 153.0% to Vietnam.
ForwardKeys Vice President, Insights, Olivier Ponti, said: “For the Asia-Pacific region, Russia is now the 9th top origin country – by share – outside of APAC itself. It’s due to a combination of increased seat capacity on direct flights, high-profile political visits, and astute marketing… as well as agile capacity meeting demand.”